Retail Tracker has considerable experience providing strategic advisory, situational assessment and other retail consulting services to Retailers, Brands and Private Equity firms. Our work has helped to assist in the evaluation, revitalization or growth of our client’s business or their portfolio company. We are active advisors and consultants using the time we spend in stores to help our clients understand the market dynamics and how they can best incorporate emerging changes into their own business
A Private Equity firm was evaluating an investment in a national specialty apparel concept.
Provide a thorough assessment of the Company’s strength and weakness as well as the competition to help the client decide whether to move forward.
This particular area of specialty apparel is a sector, which Retail Tracker has been exposed to for more than 20 years. We spent significant time in the target concept as well as the competition, which we were already familiar with. Retail Tracker delivered a comprehensive analysis of the Target and its competition with a recommendation to move forward as well as suggestions they should consider implementing to further expand their business.
The Private Equity firm decided to move forward with the investment and the concept has continued to successfully grow their top line and store base.
A Retailer was expanding into a new geographic market
As this Retailer was planning their merchandising and marketing strategy they were looking for an objective viewpoint as to how the region differed and the competitive dynamics.
Retail Tracker traveled to this market to observe the competition and the consumer. We spent time in a variety of the stores and talked with consumers about what they thought was missing in the market. Retail Tracker already had a deep knowledge of this Retailer. As a result, we were able to provide an assessment detailing the market and the competitive dynamics along with recommendations about merchandising and market strategies which would be appropriate for the market.
The Retailer has operated successfully in this market for more than 5 years.
This International Retailer has been a leader in its segment for more than 30 years.
Despite its leadership position its e-commerce business was significantly smaller as a percent of total sales compared to retailers in other segments. The company engaged Retail Tracker to analyze Best in Class retailers and make recommendations, which they could incorporate into their business.
Retail Tracker identified leading multi-Channel retailers who had both compelling stores as well as an online experience with their consumers. We performed a thorough analysis of what helped to differentiate these leaders business in their online presentation as well as offering. After reviewing the client’s site and understanding where they were lacking, we made recommendations as to both branding and retail initiatives that could be implemented.
The Retailer has since implemented some of our recommendations which has helped its online business to consistently grow at a healthy double digit rate.
This Retailer had some performance challenges partially reflecting what we viewed as being too focused on a narrow set of initiatives.
Help the Retailer better understand the areas of their business that were struggling and why. In addition, identify white space in the market that were natural for their business and could help add incremental sales.
Retail Tracker evaluated why parts of the business were struggling including talking with consumers to gain feedback on what had developed. We combined this work with our knowledge about the current environment and the time we spend in the stores to lay out what had transpired and where there were opportunities. We proceeded to make recommendations about big picture merchandising changes and positioning the Retailer could undertake to improve the offering and create new excitement in the stores and drive improved sales.
After reviewing our analysis and many conversations later the Retailer planned changes to parts of their current merchandising offering as well as implemented some of the recommendations we made to take advantage of the white space in the market.