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February 10, 2015

Retail Tracker S.H.O.P.: adidas and The White Sneaker Trend

February 10, 2015

Urban Outfitters:  We like work out at the lead and the adidas vintage push feels right here as does the Champion and. Adidas Stan Smith lead. The old Champion C and the thicker tee it all feels right.

April 7, 2015

Champs:  The new Adidas Superstar display is something. This store was one of the few packed with guys.

May 19, 2015

Foot Locker: There is a really big push on adidas here.

June 30, 2015

adidas:  White Hot- thank you Kendal.  Recently, Kendal Jenner was captured in multiple tabloid pictures wearing adidas superstars

Foot Locker: Good momentum thanks to Nike basketball; white sneaker trend could help in women’s

July 14, 2015

Normcore and sneakers: While basic looks are having a moment the biggest part of this moment is happening in athletic footwear. Adidas, driven by Stan Smith styles, basic simple Nikes and New Balance are all having a moment. The bright neon colors that drove sales just few years ago have been replaced by a shift back to simple styles and colors. This has a preppy edge to it. The sneaker trend first emerged on the runways when designers like Chanel sent models down the catwalk in sneakers (or trainers as they called them) in 2014.